Data consultancy for commerce founders
Data, Unveiled.
Duplicate customers. Stock that isn’t moving. Ad spend nobody can trace.
Tell us the problem. We pick the products that fit, and build them.
What’s hiding in most commerce data
- Three customer records that are really one person.
- Stock that hasn’t moved in months, still holding your cash.
- Ad spend nobody can trace to a single sale.
We don’t just process data; we unvale it.
The roster
Tell us the problem. We pick the products that fit.
21 products, from quick wins like integrated forms to a seven-day diagnostic, a full data warehouse, dashboards and on-site cameras. You only buy what fixes your problem.
Start from a problem
Or browse by type
Showing 6 of 21 products
- DiagnoseStart here · 7 days
Diagnostic report
A seven-day data audit. We check what you have, where it can’t be trusted and where revenue is leaking, then hand you a written list of fixes in the order we would tackle them.
Book the diagnostic - Build
Data warehouse build
Your shop, ads, email and stock data in one BigQuery warehouse, so every report starts from the same numbers.
- See
Dashboards
Custom dashboards built around the questions you ask: a Looker Studio command centre for you, plus live screens for the office or warehouse showing today’s orders, stock alerts and targets.
- See AI
Anomaly watch
An alert when sales, refunds or ad spend suddenly jump or drop for no obvious reason.
- Connect the physical world
Footfall and in-store behaviour
On-site cameras count visitors and show where they spend time, linked to your sales so you can see what converts.
- Build
The Full Programme
The end-to-end build in stages: diagnostic, warehouse and dashboards, then churn models and cross-sell, then AI advisory and dynamic pricing.
- Build
Custom software
Software built from scratch around how your business actually runs, from internal tools to apps your team uses every day.
- Quick wins
Integrated forms
Website and enquiry forms wired straight into your sheet, CRM or warehouse, with an instant alert the moment someone gets in touch.
- Quick wins
Workflow automation
The spreadsheet you fill in, email over and retype into another system every week, done automatically, so the data moves itself and nobody re-keys a thing.
- Quick wins AI
Automated personal emails
On-brand emails that go out when a customer does something that matters, like an enquiry, an order or going quiet, written to sound like you rather than a template.
- Quick wins AI
AI personal assistant
An assistant for you and your team that sorts the inbox, drafts replies, sets reminders and looks things up across the tools you already use.
- Build AI
Product copy and tagging
Consistent product descriptions and attributes, generated straight from your catalogue.
- See AI
Ask-your-data assistant
Ask “who were my best customers last month?” in plain English and get the answer from your own warehouse.
- See AI
Review and support mining
AI reads your reviews and support tickets and tells you the top complaints and product issues.
- Predict AI
Churn alerts
A weekly list of your high-value “999” customers who are starting to drift, each with a suggested win-back.
- Predict AI
Reorder forecasts
Predicted stock needs for every product, so cash isn’t stuck in slow lines.
- Connect the physical world
Scan-to-stock
Scan goods in with a barcode scanner or a phone, and your inventory updates the moment they are scanned.
- Connect the physical world
Pick-and-pack checks
Every order is scanned at packing, so wrong items are caught before they ship.
- Connect the physical world
Scan-to-action workflows
Scan a product or order and the right thing happens next, such as a work order landing in the kitchen, a pick list printing or a task reaching your team.
- Connect the physical world
Shelf and stockroom cameras
Cameras count stock and spot empty shelves, feeding live levels into your dashboard.
- Connect the physical world
Pop-up and market sales capture
Sales from events and markets land in the same customer and stock data as your online store.
15 more, including quick wins, forecasts, scanners and cameras.
21 products and counting. Our roster keeps growing, and if your problem isn’t on it, we’ll build something to solve it.
Not sure which fits? That’s what the first conversation is for.
Talk it throughQuestions? Read our FAQ
Before UnVale
Our team, led by our founder, has:
Built data quality for multi-billion-dollar businesses.
Behind: Diagnostic reportIntroduced AI monitoring systems that watch fields and tables, learn what normal looks like, and flag when something doesn’t look right.
Behind: Anomaly watchBuilt deduplication tools that ran across 22 million contacts, matching on names, addresses, emails, job titles and functions.
Behind: The Fidelity Layer
Experience from our team’s work at previous businesses, before UnVale. Not UnVale client results.
How we work
No fixed package. A plan shaped around your business.
- 01
A first conversation
You tell us what’s getting in the way. We listen first, and ask about your shop, your stock and your marketing.
- 02
The 7-day diagnostic
The easy way to start. We spend seven days in your data and hand you a written list of fixes, in order.
- 03
The products that fit
We build only what your problem needs. That might be one product, a few, or the Full Programme.
The method
Four layers under every product.
Whatever we build for you sits on the same four layers. They’re how we find what’s lost in your data and put it to work.
- I
The Fidelity Layer Identity resolution
A truer count of your customers, and one history for each of them.
- II
The Decile Engine 0–9 RFM scoring
You see your “999” Brand Champions, and the big spenders who have gone quiet, so effort goes where it counts.
- III
The Velocity Layer Inventory and demand
Clear reorder numbers, and less money tied up in stock you can’t sell.
- IV
The Illumination Layer Marketing attribution
You can see which spend earns its keep, and which to cut.
The Decile Engine, at a glance
Every customer scored 0–9 on recency, frequency and spend. The “999”s are your Brand Champions.
See your business clearly.
Start with the 7-day diagnostic, or just tell us what’s getting in the way.